Audience Manager and Outbound E-mail user manual
This section describes how to use Audience Manager and Outbound E-mail.
- Audience Manager
- Audience Manager enables marketing departments to gather information about audiences, such as interests and characteristics. Audience Manager consists of Contacts and Segments: a Contact contains details of an actual person or organization, and a Segment defines preferences, interests and characteristics that represent a target audience of known Contacts accessing content on your Web sites. Contacts are stored in Address Books.
- Outbound E-mail
- Outbound E-mail is for marketing departments that need to implement and manage e-mail communication campaigns. Creating and sending e-mails in Outbound E-mail involves managing Contacts, creating Content and combining these into a Mailing.