Creating Target Groups
You create Target Groups in Content Manager Explorer. When you add a Target Group, you specify the Customer Characteristics and/or Tracking Key values you have obtained. In addition, you can include Target Groups in another Target Group.
Before you begin
To create a Target Group, you must have Customer Management rights within the Publication in which you are creating a Target Group.
About this task
For example, assume that a site features software reviews. You would like to show visitors that have indicated that they have interest in Graphic Design software a summary of new Mac OS graphic design products when they access your Review page. To do so, you can create a Target Group with the following definition:
- Customer Characteristics
-
- Profession = Graphic Designer
- Operating System = Mac OS
You base these characteristics on information that you have obtained directly from your visitors through a Web form.
- Tracking Keys
-
- Graphics and Publishing > 5
- Mac OS > 5
In this case, you have created a Target Group that applies to Graphic Designers that work on Mac operating systems, and that have accessed Graphics and Publishing articles and Mac OS articles more than five times.
When you add a Target Group, you create a Target Group definition that identifies:
- Customer Characteristics
- Tracking Keys
- Target Group
To create a Target Group, do the following: