Outbound E-mail
Outbound E-mail is for marketing departments that need to implement and manage e-mail communication campaigns. It enables marketing departments to deliver personalized e-mails to specific audiences and track the effectiveness of their communication.
Outbound E-mail users need to perform the following tasks to manage e-mail communication campaigns:
- Creating and managing Contacts
- Creating and classifying Content
- Combining Contacts and Content into Mailings and optionally combine Mailings into E-mail Campaigns
The following diagram provides an overview of user tasks for Outbound E-mail:
This chapter provides an overview of managing Contacts, creating Content and combining these items into Mailings in the Content Manager user interface.