Outbound E-mail

Outbound E-mail is for marketing departments that need to implement and manage e-mail communication campaigns. It enables marketing departments to deliver personalized e-mails to specific audiences and track the effectiveness of their communication.

Outbound E-mail users need to perform the following tasks to manage e-mail communication campaigns:

  1. Creating and managing Contacts
  2. Creating and classifying Content
  3. Combining Contacts and Content into Mailings and optionally combine Mailings into E-mail Campaigns

The following diagram provides an overview of user tasks for Outbound E-mail:

This chapter provides an overview of managing Contacts, creating Content and combining these items into Mailings in the Content Manager user interface.