Profiling and personalization
Profiling allows you to keep track of who visits your Web site content, for how long, and what type of content they view. Personalization allows you to use the information gathered through profiling to define types of Web visitors, and to mark content as being only interested for a specific type of Web visitor. You use Tracking, Tracking Keys, and Categories and Keywords to implement profiling and personalization. Personalization and Profiling requires Dynamic Component Presentations and the Content Data Store must be a relational database (Microsoft SQL, DB2 or Oracle).