Mailing statistics provide information about Mailing response, for example which percentage of Contacts opened the e-mail or not and whether they took action on the e-mail, for example by clicking links.
Before you begin
To view Mailing statistics, you need Mailing Execution or Mailing Management rights and Read permissions for the Outbound E-mail Folder.
Procedure
- Open the Content Manager Explorer.
- Navigate to the node.
- Select the Folder in which your Mailings are stored. In the list view, select the Mailing for which you want to examine statistics and do one of the following:
- Click the Explore Mailing Status icon
in the toolbar.
- Choose Explore Mailing Status in the context menu.

The Mailing opens on the Statistics tab:
- The Statistics tab displays the following information:
- Pie chart—graphically displays the status distribution of a Mailing (hovering over the pie chart shows you the status details in a tooltip):
- Blue indicates Delivered
- Green indicates Read
- Yellow indicates Action taken
- Red indicates Failed
- Status—view the response to the Mailing in percentages. The Amount column shows for how many Contacts in the Mailing the status applies. A Mailing can have the following statuses:
- Delivered (unconfirmed)—shows how many of the total number of e-mails have been sent but not yet opened by their recipients.
- Read (confirmed)—shows how many of the e-mails that were delivered were opened by its recipients, with none of the links clicked yet.
- Failed (and returned)—shows how many of the e-mails could not be delivered.
- Action taken—shows how many recipients of the e-mails clicked a link in the e-mail message.

- Action—view a list of clickable links in the e-mail message and how many people clicked on these links:
- Clicked on at least one link—shows how many recipients clicked a trackable link in the e-mail
- <name of link>—shows each individual trackable link in the e-mail and how many recipients clicked the link
- Unsubscribed—shows how many recipients clicked the unsubscribe link in the e-mail
- Profile changed—shows how many recipients clicked the link in the e-mail to change his or her profile

- Contact status for each Distribution List—the bottom section displays a list of Distribution Lists in order of priority (the order in which they were sent) and statistics on the Contacts in the lists.
When you select a response type in Status overview or Actions taken, the Contact status for each Distribution List displays all Distribution Lists for this Mailing and provides statistics on the number of Contacts for whom the selected response type applies and the overall percentage of Contacts in a Distribution List who responded as such. For more information, refer to Viewing Distribution List statistics.
Note: Note that the percentages in this table do not add up to 100, as they are unrelated to each other.
Results
You have examined the Mailing response of a Mailing to see how the Mailing results are distributed.