Adding SmartTarget Promotions
You can add SmartTarget Promotions to an Initiative. You can define a Promotion as an Entry Asset.
Before you begin
About this task
SmartTarget Promotions define what content should be displayed in a SmartTarget region of a Web page and when. The content displayed in the Promotion to a Web site visitor depends on factors such as their user profile, the type of Page they are viewing, what content they are searching for and so on.
When you generate a report for the Initiative, the report contains the Component Presentations and Pages that displayed the Promotion the most frequently. For more information, see: