The Target Assets Overview page provides statistics on the Target Asset of an Initiative and the most successful Entry Assets and Initiative Assets that led to the successful completion of the Initiative goal.
Note: A visit is a single visitor journey through an Initiative, tracked within the context of a single browser session, and does not represent a unique visitor; a visitor may visit the Initiative on separate occasions in which case each visit is recorded as a separate visit.
The following statistics are displayed for a Target Asset:
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Target Asset <name>
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The Target Asset table shows the following Asset statistics:
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- Goal Type—whether the goal is a Downloads, Lead Generation, or Brand Awareness goal.
- Total Initiative Visits—the total number of visits to the Initiative.
- Goal (% achieved)—the target number of visits, leads or downloads required to be attained to deem the Initiative a success.
- Success Rate—depending on whether the goal is a Downloads, Lead Generation, or Brand Awareness goal:
- Leads Generated (Success Rate)—the number and percentage of visitor journeys that ended in the visitor registering.
- Downloads (Success Rate)—the number and percentage of visitor journeys that ended in the Target Asset being downloaded.
- Visits (Success Rate)—the number and percentage of visitor journeys that viewed the Target Asset.
- Visited Target Asset, but did not register (for Leads and Downloads goals only)—the number of visits who reached the Target Asset, but who did not complete the goal (for a Brand Awareness goal, a visit already counts as completion therefore this column is not displayed).
- Did not visit Target Asset (for Leads and Downloads goals only)—the number and percentage of visits that failed to complete the Initiative goal.
- Failure Rate (for Awareness goal only)—the number and percentage of visits that failed to visit the Initiative goal.
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Top Entry Assets
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The Top Entry Assets table shows the Entry Assets which resulted in the most conversions (visits that completed the Initiative goal). The Entry Assets are ordered in terms of absolute numbers, so Entry Assets that have higher overall number of conversions are ordered higher than Entry Assets that have a higher visit to conversion ratio (but lower overall number of conversions).
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- A lead generation goal shows the number of visits to the Target Asset and the number of these visits that completed the Initiative goal by entering and submitting data in a form.
- A downloads goal shows the number of visits to the Target Asset and the number of these visits that completed the Initiative goal by downloading the Multimedia Component.
- A brand awareness goal shows the number of visits to the Target Asset only (a visit already counts as a completion of the Initiative goal).
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The table also displays the Entry Asset Type: Component, Multimedia Component, Page, SmartTarget Promotion, or External Entry Asset.
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Top Initiative Assets
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The Top Initiative Assets table shows the Initiative Assets which were visited the most times en route to completing the Initiative goal, as an overall number and as a percentage of the total number of visits:
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- A lead generation goal shows the number of visits to the Initiative Asset and the number of visits that completed the Initiative goal by entering and submitting data in a form.
- A downloads goal shows the number of visits to the Initiative Asset and the number of visits that completed the Initiative goal by downloading the Multimedia Component.
- A brand awareness goal shows the number of visits to the Initiative Asset only (a visit already counts as a completion of the Initiative goal).
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The table also displays the Asset Type: Component, Multimedia Component, Page, or SmartTarget Promotion.
Note: The combined Visits of all the Assets in the Top Initiative Assets table may be greater than the Total Initiative Visits. This is because a Visit represents one visitor browser session but during that visit a visitor may view several Assets.
Note: The report Number of best/worst items option controls how many most/least successful Assets are displayed in a report.