Upgrading Audience Manager to a new setup
Due to the changed deployment model introduced in SDL Web 8 Cumulative Update 1, upgrading to a standalone service-based setup is, in effect, a new installation using upgraded databases and configurations.
You can find the topics that describe how to install and upgrade the Audience Manager Server Roles for a standalone service-based setup here: Installing Audience Manager and Outbound E-mail on the Presentation Server.