Using an abbreviated Publication name in the Business Manager
The <ShortPublicationName> element indicates an abbreviated Publication name to use in the Business Manager.
About this task
By default, the full Publication name is affixed to Segment labels in the Business Manager. You can configure an abbreviated name to use instead of the Publication title in the <ShortPublicationName> section of the smarttarget_conf.xml configuration file. If you specify a short Publication name it is also added to labels used for Schema field labels.