What's new and changed in SmartTarget 2014 SP1
This section describes what is new and what has changed in SmartTarget 2014 SP1 with regard to the previous version of SmartTarget (SmartTarget 2014).
- Content Experiments
- An Experiment defines variations of content (Content Variants) to display in a region of a Web page. The Content Variants are displayed randomly to Web site visitors within a given time frame. The objective of an Experiment is to see which Content Variant performed the best (resulted in the most conversions).
- Manage Experiments rights
- The Manage Experiments right has been added: to manage Experiments, users require Manage Promotions right and Manage Experiment right. You set these rights for Users and User Groups on a Target Type.
- Experiment Statistics
-
SmartTarget uses Google Analytics to track Content Experiments running in your Web sites and generate statistics on the data collected. To track Experiments running in your Web sites, you need to:
- set up a Google Analytics account and create a development Project.
- install the SmartTarget Google Analytics Provider on your Web sites.
- configure your Google Analytics account in the
<Analytics>element in thesmarttarget_conf.xmlconfiguration file.
- Changes to Product Prerequisites
- For information on changes to Product Prerequisites, see: