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Profiling and Personalization

Profiling and Personalization is a Content Delivery product that allows you to perform two related tasks: it lets you keep track of who visits your Web site content, for how long, and what type of content they view (profiling) and it lets you use the information gathered through profiling to define types of Web visitors, and to mark content as being only interested for a specific type of Web visitor (personalization).

To perform profiling, you need to define Tracking Keys to identify the type of content a visitor has viewed. Tracking Key values are increased or decreased based on the content on the Pages that a visitor accesses, and Tracking to tracks the Pages and Components that a visitor requested.

To perform personalization, you have to use the profiling information to define Target Groups. Target Groups are categories of visitors. When you define a Target Group, you identify the Customer Characteristics and Tracking Key information that corresponds with visitor profiles. You then associate Target Groups with Component Presentations on Pages. When these Pages are published and a known visitor visits the Page, the visitor sees only the Component Presentations that match the visitor’s profile.