You can personalize publications by selecting conditions and adding resources that define the variables to use for output.
Selecting conditions for your publication You can customize your publications using Content Manager conditions. If you have conditional data tagged in your publication, Content Manager publishing allows you to easily select the conditional data to use in the output at publication time so you can produce personalized output for your readers.
Adding Variable Libraries As Resources The resource file in a publication is used by Content Manager to resolve variables included in your topics. You include variables in topics to customize data, for example, you may use a variable for a brand name or company logo that may change from publication to publication or when you preview . The data in the resource file replaces the variable when you publish.