Contact detail and Segment triggers
Audience Manager is an SDL product that enables you to gather information about Contacts, such as interests, preferences, and characteristics and use this information for targeting content.
- Segments
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A Segment is an item in Audience Manager that defines a group of users that have one or more shared preferences, interests and/or characteristics.
Icon Trigger Value Description Segmentsstring Trigger Promotions when the Web site visitor belongs to a specific Segment. - Contacts
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A Contact contains details of an actual person or organization. Contacts are stored in Address Books. If you have Audience Manager installed, you can use Contact details as triggers for Promotions. The following table describes Contact details that are commonly used. These are available by default when you install Audience Manager, although the exact Contact details available are configurable and depend on your own implementation of Audience Manager:
Icon Trigger Value Description Contact - Ageinteger Trigger Promotions based on the age of the Web site visitor. Contact - Birthdaydate Trigger Promotions based on the birthday of the Web site visitor. Contact - Citystring Trigger Promotions based on the city of the Web site visitor. Contact - Companystring Trigger Promotions based on the company of the Web site visitor. Contact - Identification Sourcestring Trigger Promotions based on the unique ID of the Web site visitor. Contact - Keywordsstring Trigger Promotions based on specific interests, preferences, or characteristics of the of the Web site visitor as encapsulated in Keywords. Contact - Prefixstring Trigger Promotions based on the honorific prerefix or title of the Web site visitor. Contact - Working Yearsinteger Trigger Promotions based on the number of years the Web site visitor has been working.