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Defining Contact identification source trigger

Trigger Promotions based on the unique ID of the Web site visitor.

Before you begin

To use Contact details and Segments as triggers, your system must have Audience Manager, the Ambient Data Framework, and SmartTarget cartridges installed.

About this task

Audience Manager comes with a default set of extended detail fields. By default, the IDENTIFICATION_KEY and IDENTIFICATION_SOURCE fields are used to uniquely identify Contacts, although the fields which are used are configurable and therefore may vary in each Audience Manager implementation.

Procedure

  1. In the slide out navigation pane, select Targeting.

    The Promotion Dialog appears.

  2. Select a Promotion List from the drop-down menu.

    A list of Promotions available for a Web site are displayed.

  3. Open an existing Promotion, or click New to create a Promotion.
  4. Select the Triggers section, then choose the Contact - Identification Source trigger from the drop-down menu:
  5. Choose an operator and enter a value (or choose a value from a list of options):
    • is (exact match, case-sensitive)
    • is (ignoring case) (exact match, case-insensitive)
    • matches (enter a regular expression, for example ^[A-Za-z]+ to match only uppercase and lowercase letters)
    • contains
    • starts with
    • ends with
  6. Click Save when you have finished editing.