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Defining Segment triggers

A Segment is an item in Audience Manager that defines a group of users that have one or more shared preferences, interests and/or characteristics. A Segment trigger triggers a Promotion when the Web site visitor belongs to one of the selected Segments.

Before you begin

To use Contact details and Segments as triggers, your system must have Audience Manager, the Ambient Data Framework, and SmartTarget cartridges installed.

Procedure

  1. In the slide out navigation pane, select Targeting.

    The Promotion Dialog appears.

  2. Select a Promotion List from the drop-down menu.

    A list of Promotions available for a Web site are displayed.

  3. Open an existing Promotion, or click New to create a Promotion.
  4. Select the Triggers section, then choose the Segment trigger from the drop-down menu:
  5. Select which Segments you are targeting with this Promotion.
  6. Click Save when you have finished editing.