Promotions allow you to target users by delivering personalized content in a Page Region on a Web page. SmartTarget provides the Add Promotions Template Building Blocks for implementing Promotions.
Adding Promotions to Page Templates Use the Add Promotions Template Building Block to insert code in your Web page for displaying Promotions.
Determining the selected Keyword To get the value of the currently selected Keyword in a Web site that uses taxonomy-based navigation, you need to add presentation-side code to get and pass the value of the Keyword.
Passing Keywords To implement a keyword search you need to add code to your published Web pages to pass the search term values to SmartTarget.