The user manual describes how to create and manage targeted and personalized content for your Web sites using SmartTarget.
SmartTarget integrates the SDL Tridion and SDL Fredhopper products:
Promotions A Promotion defines the targeted content to display in a Page Region of a Web site.
Managing Promotions in Experience Manager Use Experience Manager to validate that Promotions are displayed as intended to Web site visitors. Experience Manager is a user interface to the Content Manager that runs in your browser, and that allows end users to preview, edit and create Web site content in the context of a staging or preview Web site.
Putting Promotions Live When you have created and validated Web site content and Promotions in a preview environment (Experience Manager), you need to publish the content to your public-facing Web sites.