Implementing SDL SmartTarget
This section describes how to implement SmartTarget functionality in your templates so that marketers can create and manage targeted and personalized content using SmartTarget.
- Default SmartTarget Template Building Blocks
The default Template Building Blocks delivered with SmartTarget allow you to send content to Fredhopper and implement Promotion, Search and Navigation functionality in your Web pages. - Sending content to Fredhopper
A Fredhopper query defines the content Fredhopper returns for a given query and SDL Tridion renders in a Page Region on a Web page. . You need to send the content (Component Presentations) you want to display in Page Regions—depending on the resolution of the Fredhopper query—using the Add to SmartTarget Template Building Block. - Implementing Triggers
A Trigger defines when to display a Promotion . Thetrigger-types.xmlfile defines the types of triggers available when defining Promotions. - Implementing Page Regions
A Page Region is an area on a Web page where Promotions are displayed. Add<Region>elements to thesmarttarget_conf.xmlfile to define your Page Regions, then add<tcdl:region>tags to your Dreamweaver Templates to implement Page Regions. - Implementing Promotions
Promotions allow you to target users by delivering personalized content in a Page Region on a Web page. SmartTarget provides the Add Promotions Template Building Blocks for implementing Promotions. - Implementing Search
Search functionality allows you to display targeted content based on what (a search term or terms) the user is searching for. When a Fredhopper search query is executed, Fredhopper returns Promotions and content items that match the query. Promotions determine what content is displayed in a Page Region and content items are items related to the search query. Search functionality is based on live attributes. - Implementing Navigation
Navigation functionality allows you to display links relating to what the user is searching for or where they are in the Web site (location). When a Fredhopper query is executed, Fredhopper returns, amongst others, a facet map consisting of a collection of facets which relate to the query (a facet is an attribute through which you can navigate content). You can use this facet map to create a context-based navigation. Navigation functionality is based on live attributes. - Setting up Analytics
SmartTarget uses Google Analytics to track Content Experiments running in your Web sites and generate statistics on the data collected. - Outscaling SmartTarget
This section provides information on a recommended Development, Test, Acceptance and Production (DTAP) infrastructure for SmartTarget and describes how to outscale the Fredhopper architecture when Fredhopper is running on premise (as opposed to in the hosted environment, in the cloud). - System security
This section describes the SmartTarget subsystems and services and the rights and privileges each part requires. - SmartTarget cartridge reference
SmartTarget provides the SmartTarget cartridge and Session cartridge which plug into the Ambient Data Framework, delivered as part of SDL Tridion. - smarttarget_conf.xml reference
This section describes how to configure thesmarttarget_conf.xmlfile.