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Audience Manager cartridge

The Audience Manager cartridge puts Segments, Contact details and Contact extended details into the Claim Store as Claims.

The Audience Manager cartridge allows you to identify visitors (Contacts) accessing your Web site. You can then use Contact information gathered by the cartridge to target and personalize content. For example, if you have SmartTarget installed, the Audience Manager cartridge allows you to use Contact details and Segments as triggers for promotions. Marketers can then use Contact fields contained in Audience Manager as criteria for promotions in SmartTarget to target users based on certain characteristics.

The following diagram illustrates the Claim Processors defined in the Audience Manager cartridge and their Input and Output Claims:

The Ambient Data Framework is a Content Delivery module that provides a flexible and configurable framework for gathering and transforming all kinds of Web site data, for example information about the user visiting the Web site and information about the current user session. The framework allows you to program your own Claim Processors using the Ambient Framework Java API and organize them into cartridges that plug into the framework to implement specific functionality.

The Ambient Data Framework is installed and configured as part of the Content Delivery API Server Role.