Profiling
You use profiling to track who visits your Web site content, the type of content a they access, the specific Pages and Components they view, and the links they click. You use Tracking and Tracking Keys to implement profiling.
- Tracking Keys
- Tracking Keys provide insight into the type of content visitors access and so measure what content is interesting or uninteresting to your visitors. Tracking Keys provide a basis for you to personalize Web content. Tracking Keys track Keywords that are associated with content on your Web site to identify the type of content a visitor has viewed.
- Tracking
- Tracking tracks the Pages and Components that a visitor requested and the Component Links that a visitor followed. Tracking information is collected for a specific time period: monthly, weekly, daily or hourly.
- Profiling cookies
- Tracking Keys and Tracking identify individual visitors using cookies. When a visitor accesses your site, Profiling & Personalization checks if the visitor has a cookie: if not, a cookie is generated, which maps to a newly created record for the visitor, otherwise the visitor is identified using the cookie.
- Profiling data stored in the Content Data Store
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Tracking Keys and Tracking information gathered is stored in the Content Data Store: a Microsoft SQL Server, DB2, or Oracle. database. Depending on whether you have implemented Tracking Keys and/or Tracking, the following information is stored in the database:
- Users—the User ID is used to identify each visitor for Customer Characteristics, Tracking Keys, Page visits, Component visits, and Component link visits.
- Customer Characteristics—taken from customer databases or forms on the Web site
- Tracking Keys— Values of the Tracked Keywords. Depending upon your configuration, values for Keywords are increased or decreased depending on what a visitor accesses on your site.
- Tracking information—Pages, Components, and Component Links that a visitor requests within a time frame.