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Target Groups

A Target Group defines a category of user. In Outbound E-mail, you can personalize the content of a Mailing using Target Groups.

Target Groups allow you to include or exclude parts of a Mailing to groups of users.For example, if you have a Mailing that you want to send to Customers and Prospects because it is essentially the same, except with one small difference which is applicable for Customers only, you can create a Target Group called Customer and associate the content (the Component Presentation on a Page) with this Target Group. The result is that the e-mail sent to a Contact marked as a Customer will be slightly different to the e-mail sent to a Contact marked as a Prospect.

Keywords are properties or attributes of a Contact that define a Contact's preferences and interests, such as a preferred brand of car or hobbies. A Contact may have multiple Keywords from one or more Categories.

You create Target Groups in a Folder in the Building Blocks of a Publication.