About this user manual
This user manual describes how to create and modify Initiatives, monitor the progress of Initiatives, and generate reports for Initiatives using the Online Marketing Explorer.
- Contents
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This manual is split into the following chapters:
- Chapter 1 Online Marketing Explorer—explains what Online Marketing Explorer is and what you use it for.
- Chapter 2 Online Marketing Explorer user interface—explains the features of the user interface.
- Chapter 3 Initiatives—describes how to create Initiatives in the Online Marketing Explorer.
- Chapter 4 Entry Asset Query Builder—describes how to create Custom Entry Assets and how to modify Predefined Entry Assets using the Entry Asset Query Builder.
- Chapter 5 Reporting—explains how to generate reports for Initiatives.
- Chapter 6 Online Marketing Dashboard—describes the Control Room screen in the Content Manager Explorer where you can keep track of all the Initiatives in the system.
- Audience
- The User Manual is intended for marketing employees.