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About this user manual

This user manual describes how to create and modify Initiatives, monitor the progress of Initiatives, and generate reports for Initiatives using the Online Marketing Explorer.

Contents
This manual is split into the following chapters:
  • Chapter 1 Online Marketing Explorer—explains what Online Marketing Explorer is and what you use it for.
  • Chapter 2 Online Marketing Explorer user interface—explains the features of the user interface.
  • Chapter 3 Initiatives—describes how to create Initiatives in the Online Marketing Explorer.
  • Chapter 4 Entry Asset Query Builder—describes how to create Custom Entry Assets and how to modify Predefined Entry Assets using the Entry Asset Query Builder.
  • Chapter 5 Reporting—explains how to generate reports for Initiatives.
  • Chapter 6 Online Marketing Dashboard—describes the Control Room screen in the Content Manager Explorer where you can keep track of all the Initiatives in the system.
Audience
The User Manual is intended for marketing employees.