Defining an Awareness_ Leads_ or Downloads goal
The goal of an Initiative is what should be achieved when the visitor exits the Initiative. You can define a brand awareness goal, lead generation, or downloads goal.
About this task
An Initiative must have a goal (also known as the Target Asset) to be valid. You can define the following goals:
- a brand awareness goal is designed to drive visitors to view a specific Asset, for example a product page or a brand landing page. The Initiative is deemed successful if a prescribed number of visitors viewed the Target Asset.
- a lead generation goal is designed to get visitors to enter his or her details. The Initiative is deemed successful if a prescribed number of visitors subscribed by entering their details. (A lead generation goal requires that you must have SDL Audience Manager Installed).
- a downloads goal is designed to get visitors to download a specific Asset such as a PDF or executable file. The Initiative is deemed successful if a prescribed number of visitors downloaded a specific Multimedia Component such as a PDF or movie file.
Procedure
Results
| Icon | Meaning | Description |
|---|---|---|
| Target Asset | A Target Asset is the intended exit point of an Initiative (the goal of the Initiative). |