Entry Assets Overview
The Entry Assets Overview page provides statistics on Entry Assets used in an Initiative.
The following statistics are displayed for Components, Multimedia Components, Pages, SmartTarget Promotions, and predefined and custom Entry Assets used as Entry Assets in an Initiative:
- Successful Visits By Entry Asset
- The Successful Visits By Entry Asset pie chart shows the relative success of the Entry Assets in the Initiative that led to the most visits completing the Initiative goal. The legend next to the pie chart shows the total number of successful visits for each Entry Asset.
- Failed Visits By Entry Asset
- The Failed Visits By Entry Asset pie chart shows the relative failure of the Entry Assets in the Initiative that led to the fewest visits completing the Initiative goal. The legend next to the pie chart shows the total number of failed visits for each Entry Asset.
- Entry Asset <name and tcm: uri>
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The Entry Asset Details table shows:
- Type—whether the Entry Asset is a Component, Multimedia Component, Page, SmartTarget Promotion, or External Entry Asset.
- Displays (for Components, Multimedia Components, Pages and Promotions only)—the number of times the Entry Asset was displayed.
- Visits Continuing through Initiative—the number of visits that saw the Entry Asset and then continued their visitor journey through the Initiative.
- % of Total Entry Asset Visits—the percentage of visits, out of all Entry Assets, that entered the Initiative through this Entry Asset.
- Success Rate—the number and percentage of visits that completed the Initiative goal after entering the Initiative through this Entry Asset.
- Failure Rate—the number and percentage of visits that failed to complete the Initiative goal after entering the Initiative through this Entry Asset.
- Visits Over Time
- The Visits Over Time graph shows the total number of visits, successful visits, and failed visits to the Initiative over the course of time. The graph is displayed as a line graph or bar graph, and contains data by day, week or month depending on the definition of your Report; change the settings in your report and generate again to display the information differently.
SmartTarget Promotion statistics
SmartTarget Promotions define what content should be displayed in a SmartTarget region of a Web page and when. The content displayed in the Promotion to a Web site visitor depends on factors such as their user profile, the type of Page they are viewing, what content they are searching for and so on.
In addition to the statistics described above, the following statistics are displayed for SmartTarget Promotions used as Entry Assets in an Initiative:
- Top Component Presentations Displayed in the Promotion
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The Top Component Presentations Displayed in the Promotion table shows the Component Presentations that were displayed most frequently in the Promotion:
- Name—the Component name and
tcm:uri, and the Component Template name andtcm:uri. - Times Displayed—the number of times the Component was displayed.
- Success Rate—the number and percentage of visits that saw the Promotional content and completed the Initiative goal.
- Failure Rate—the number and percentage of visits that saw the Promotional content and failed to complete the Initiative goal.
- Name—the Component name and
- Top Pages that Displayed the Promotion
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The Top Pages that Displayed the Promotion table shows the Pages that displayed the Promotion the most frequent:
- Name—the Page name and
tcm:uri. - Times Displayed—the number of times the Promotion was displayed.
- Success Rate—the number and percentage of visits that viewed the Page and completed the Initiative goal.
- Failure Rate—the number and percentage of visits that viewed the Page and failed to complete the Initiative goal.
- Name—the Page name and