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External Entry Assets

An Entry Asset defines the intended entry point into an Initiative. An External Entry Asset defines a URL of a page, or parameter in the URL, of an external Web site from which visitors were directed to the Initiative.

In the Entry Asset Query Builder you can define a query based on the External referrer URL or the Parameter to be matched or both, in which case they are handled as an OR condition where either one of the conditions must be met.

External Referrer URL
An External Referrer URL is the referrer URL of the Web site from which the user entered your Web site, for example www.google.co.uk. The referrer URL is passed on in the request and is provided by the external Web site or the browser.
For example, a full referrer URL sent by a browser looks as follows:
http://www.google.co.uk/search?client=firefox-a&rls=org.mozilla%3Aen-GB%3Aofficial&channel=s&hl=en&source=hp&q=tridion&meta=&btnG=Google+Search
To catch this URL, you can specify a part of the URL, for example www.google.co.uk.
Parameter to be matched
A Parameter to be matched is a name-value pair in the URL (of the link clicked by the user to access your Web site) that identifies the location where the user accessed your Web site, for example channel=twitter.
The query string parameter provides you with a finer-grained control of where users come from, and also allows you to identify users that arrived at your Web site from applications that do not provide a referrer URL, such as Twitter clients