Documentation Center

General Overview

The General Overview page provides an overview of visits, visits over time, the most and least successful Entry Assets and Initiative Assets, and the distribution of visits in active Initiatives in a BluePrint hierarchy.

Visits Overview
The Visits Overview pie chart shows the visitor journeys that succeeded and failed to reach the Target Asset. The legend next to the pie chart shows the total number of visits.
General Visit Details
The General Visit Details table shows:
  • the total number of visits to the Initiative and the overall success rate and failure rate.
  • the overall average number of Assets viewed per visit, the averages number of Assets viewed per successful visit, and the average number of Assets viewed per failed visit.
  • the overall average time spent per visit, the average time spent per successful visit, and the average time spent per failed visit.
Visits Over Time
The Visits Over Time graph shows the total number of visits, successful visits, and failed visits to the Initiative over the course of time. The graph is displayed as a line graph or bar graph, and contains data by day, week or month depending on the definition of your Report; change the settings in your report and generate again to display the information differently.
Distribution of Visits in Active Initiatives
The Distribution of Visits in Active Initiatives table shows the total number of visits to the Initiative in BluePrint Publications in which the Initiative is active, and the success rate and failure rate of these. For more information, see Generating multiple Publication reports.
Most successful Entry Assets
The Most successful Entry Assets table shows the Entry Assets in the Initiative that led to the most visits completing the Initiative goal:
  • Name—the name of the Entry Asset.
  • Type—whether the Entry Asset is a Component, Multimedia Component, Page, SmartTarget Promotion, or External Entry Asset.
  • Visits (% of Total Visits)—the number and percentage of visitor journeys that entered the Initiative through this Entry Asset.
  • Success Rate—the number and percentage of visitor journeys starting at this Entry Asset that completed the goal.
Least successful Entry Assets
The Least successful Entry Assets table shows the Entry Assets in the Initiative that led to the fewest visits completing the Initiative goal:
  • Name—the name of the Entry Asset.
  • Type—whether the Entry Asset is a Component, Multimedia Component, Page, SmartTarget Promotion, or External Entry Asset.
  • Visits (% of Total Visits)—the number and percentage of visitor journeys that entered the Initiative through this Entry Asset.
  • Failure Rate—the number and percentage of visitor journeys starting at this Entry Asset that failed to complete the goal.
Most successful Initiative Assets
The Most successful Initiative Assets table shows the Initiative Assets in the Initiative that led to the most visits completing the Initiative goal:
  • Name—the name of the Initiative Asset.
  • Type—whether the Asset is a Component, Multimedia Component, Page, or SmartTarget Promotion.
  • Visits (% of Total Visits)—the number and percentage of visitor journeys that viewed this Asset.
  • Success Rate—the number and percentage of visitor journeys that viewed this Asset and completed the goal.
Least successful Initiative Assets
The Least successful Initiative Assets table shows the initiative Assets in the Initiative that led to the fewest visits completing the Initiative goal:
  • Name—the name of the Initiative Asset.
  • Type—whether the Asset is a Component, Multimedia Component, Page, or SmartTarget Promotion.
  • Visits (% of Total Visits)—the number and percentage of visitor journeys that viewed this Asset.
  • Failure Rate—the number and percentage of visitor journeys that viewed this Entry Asset and failed to complete the goal.