Installing and Upgrading Online Marketing Explorer
This section describes how to install and upgrade Online Marketing Explorer and get the system up and running.
- About this manual
This manual describes how to install and upgrade Online Marketing Explorer and get the system up and running. - Online Marketing Explorer system diagram
The system diagram explains the system architecture and how the components work together. Online Marketing Explorer Online Marketing Explorer consists of the software components installed on the Content Manager Server and on the Presentation Server. - Online Marketing Explorer product prerequisites
Online Marketing Explorer consists of software components installed on the Content Manager Server and Presentation Server. This topic describes the software required and supported for Online Marketing Explorer. - Creating the Aggregation database
You need to create a Microsoft SQL Server or Oracle database for Online Marketing Explorer using the SDL Tridion Database Manager tool. - Installing Online Marketing Explorer on Content Manager
You need to install Online Marketing Explorer on a machine on which the Content Manager of SDL Tridion is installed. - Configuring Online Marketing Explorer on Content Delivery
You need to install and configure the tracking extension for Online Marketing Explorer on the machine on which your Content Delivery of SDL Tridion is installed. - Setting up a Synchronization Server
You need to install and configure Synchronization components for Online Marketing Explorer in a .NET or Java Web application. Synchronization components push TCM URIs of Assets that need to be tracked to the Presentation Server and pick up tracking information used to generate Initiative Reports. - Creating the Tracking database
You need to create a database to store raw Tracking data collected on the Presentation Server. You create a Microsoft SQL Server or Oracle database by running the database scripts provided. - Setting up Tracking on Presentation Server
You need to install and configure Tracking components for Online Marketing Explorer on the Presentation Server (in the .NET or Java Web application that is serving Web site content to visitors.). You also need to enable tracking of your content by adding the Page Tracking and Component Tracking Template Building Blocks to your templates. - Scaling Online Marketing Explorer
You can scale up the Aggregation Framework by adding more cores to the machine to speed up data processing and scale out Synchronization Servers for Online Marketing Explorer. - Upgrading Online Marketing Explorer
Online Marketing Explorer 2011 SP3 is a compatibility release for SDL Tridion 2013 SP1. Before you upgrade to SDL Tridion 2013 SP1, you should uninstall Online Marketing Explorer and then follow the upgrade procedure.