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Online Marketing Explorer product prerequisites

Online Marketing Explorer consists of software components installed on the Content Manager Server and Presentation Server. This topic describes the software required and supported for Online Marketing Explorer.

Content Manager Server prerequisites

Online Marketing Explorer is installed as a Web site in IIS. You need to install Online Marketing Explorer on a machine which the following SDL products installed:
  • Content Manager Server of SDL Tridion 2013 SP1, including Audience Manager and Outbound E-mail—Online Marketing Explorer makes use of Synchronization Targets
  • SmartTarget 2011 SP3 (optional)

The prerequisites for this machine are therefore the same as for the Content Manager Server.

Online Marketing Explorer client

The Online Marketing Explorer client is the Web-based Graphical User Interface to Online Marketing Explorer where users create and manage Initiatives.

The prerequisites for client machines are almost the same as for the Content Manager Explorer, except in addition you need to install Microsoft Silverlight for your supported browser. For more information, see http://www.microsoft.com/getsilverlight/Get-Started/Install/Default.aspx.

Aggregation Database

Online Marketing Explorer requires a database on the Content Manager side for storing aggregated tracking data. You install the database using the Tridion Database Manager tool.

The prerequisites for the Aggregation Database are the same as the Content Manager databases.

Content Delivery Server

You need to install Online Marketing Explorer on a machine On the Content Delivery side, Online Marketing Explorer requires:

  • Content Delivery Server of SDL Tridion 2013 SP1
  • SmartTarget 2011 SP3 (optional)

Tracking database

Online Marketing Explorer requires a database on the Presentation Server for storing Tracking data. You install the Tracking database using database scripts provided.

The Tracking database supports the same Microsoft SQL Server and Oracle databases as the Content Data Store. IBM DB2 database is not supported.

The databases may run on any operating system that supports the specific DBMS you choose to use. Refer to your database vendor documentation to learn which operating systems are supported.

Synchronization Server

Online Marketing Explorer requires synchronization components installed as a .NET or Java Web application. It is recommended to install synchronization components in a separate Web application.

The prerequisites for the Web Application Server in which you install synchronization components is the same as those listed for the Content Delivery Server.

Presentation Server

The Presentation Server is the machine which serves Web site content to visitors. Online Marketing Explorer requires that you install software components on the Presentation Server to enable tracking. These software components are installed as a .NET or Java Web application.

The prerequisites for the Web Application Server in which you install tracking components is the same as those listed for the Content Delivery Server. Online Marketing Explorer requires the following Content Delivery components installed on the Presentation Server:

  • Content Delivery API Server Role.
  • Audience Manager (optional—if you want to define lead generation goals)
  • SmartTarget (optional—if you want to use Promotions in Initiatives)