Documentation Center

Online Marketing Explorer user interface

You can create and manage Initiatives in the Online Marketing Explorer, a browser-based interface that you can access via the Content Manager Explorer.

The Online Marketing Explorer consists of the following main screens:

Initiatives overview screen
The Initiatives overview screen displays all the Initiatives in the currently selected Folder. In this screen you can create new Initiatives, localize or unlocalize existing Initiatives or open them for editing.
Initiative details screen
The Initiative details screen displays the details of an Initiative. In this screen you can drag-and-drop Assets from the Asset Library onto the Initiative canvas, define Asset properties, and connect Assets together to model an intended flow of a visitor through the Initiative. You can define a goal for the Initiative and create and generate reports.
Reports screen
The reports screen opens when you generate a report displaying the progress of an Initiative. The level of detail displayed in the report depends on the filters you selected when you generated the report.