Reporting
Reporting allows you to track the progress of Initiatives so that you can assess the impact of an Initiative and act accordingly. A report contains statistical data (in the form of pie charts, graphs, and tables) about the success or failure of an Initiative as a whole and the relative success or failure of individual Assets in the Initiative. Success is a visitor journey (or visits) that ends in the visitor completing the goal of the Initiative, as determined by the Target Asset.
To enable full and accurate Reporting of your Initiative you must make sure that you have activated tracking and Published all Assets in the Initiative.
The level of detail displayed in a report depends on the filters you select when you generate the report. You can generate and regenerate several different reports showing different levels of detail.