Classifying Content and Contacts
You use Categories and Keywords to classify content and Contacts.
A Category is a general classification and a Keyword is a value in a Category. You can use these Keywords to:
- Classify Content—the primary purpose of Categories and Keywords in Content Manager is to classify and tag content (Components). Classifying your content helps you find related content.
- Classify Contacts—the secondary purpose of Categories and Keywords is to specify Contact preferences and interests which you can then use to define:
- Dynamic Distribution Lists
- Segments
- Target Groups
The following image shows an example of a taxonomy (Categories and Keywords):