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Classifying Content and Contacts

You use Categories and Keywords to classify content and Contacts.

A Category is a general classification and a Keyword is a value in a Category. You can use these Keywords to:

  • Classify Content—the primary purpose of Categories and Keywords in Content Manager is to classify and tag content (Components). Classifying your content helps you find related content.
  • Classify Contacts—the secondary purpose of Categories and Keywords is to specify Contact preferences and interests which you can then use to define:
    • Dynamic Distribution Lists
    • Segments
    • Target Groups

The following image shows an example of a taxonomy (Categories and Keywords):