Creating a Triggered Mailing
A triggered Mailing allows you to set up a mailing to send e-mails in response to a specific event. The event results in a Contact being added to the Distribution List specified in the triggered Mailing, and this acts as the trigger to send a Mailing.
Before you begin
- To set up a Triggered Mailing, you need Mailing Execution and Mailing Management rights and Write permissions for the Outbound E-mail Folder.
- You must have created and tested a Mailing.
- Contacts are typically added to a Dynamic Distribution List when the Contact's Keywords are updated—the mechanism that performs this update (outside of the Content Management System) requires implementation (programming).
About this task
The following example describes how to set up a Triggered Mailing for sending Welcome e-mails when someone registers on your Web site:
- Identify a Contact detail, or create a new Keyword, whose value you want to use as a filter for a Dynamic Distribution List—for example, create a new Keyword Classic Car Fair.
- Create an empty dynamic Distribution List that uses this Contact Detail or Keyword—for example, create a new Dynamic Distribution List Classic Car Fair which filters Contacts on the Keyword Classic Car Fair
- Create a Mailing and specify the Dynamic Distribution List Classic Car Fair
- Test the Mailing.
- Select the Triggered Mailing check box and specify a start date.
- Set up a Subscription Page on your Web site for customers to subscribe to Classic Car Fair Mailing. When the customer subscribes, the Contact's Keywords are updated resulting in the Contact being added to the Distribution List used in the triggered Mailing.
Procedure
Results
What to do next
To trigger a Mailing being sent in response to a specific event taking place requires you to implement an event on your Web site.