Creating an E-mail Campaign
An E-mail Campaign allows you to coordinate a Mailing campaign by grouping several Mailings together and testing and sending them in one go. You can add Mailings from multiple Publications in an E-mail Campaign.
Before you begin
- To create or edit an E-mail Campaign, you need Mailing Execution rights.
- You must have created Mailings to add to the E-mail Campaign—see Creating a Mailing.
About this task
An E-mail Campaign allows you to:
- Coordinate the sending of a single e-mail across multiple Publications
- Coordinate the sending of a series of e-mails consisting of, for example, a Start Mailing, Scheduled Mailing, Triggered Mailing and Reminder Mailing
You can create an E-mail Campaign directly, or you can create one when you add a Mailing to an E-mail Campaign.