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Creating Distribution Lists from statistics

You can create Static or Dynamic Distribution Lists from statistics.

Before you begin

  • To create a Distribution List from statistics, you need Distribution List Management rights and Write permissions for the destination Outbound E-mail Folder.
  • To view Mailing statistics, you need Mailing Execution or Mailing Management rights and Read permissions for the Outbound E-mail Folder.

About this task

Distribution Lists created from statistics differ from other Distribution Lists in that they are based on Contact response criteria rather than Contact details criteria. For example, you will frequently want to create Distribution Lists based on whether respondents have read an e-mail or whether they have clicked a specific link in the e-mail.

You can create a Static or Dynamic Distribution List consisting of Contacts to whom a selected Mailing status applies which:

  • includes all recipients in all Distribution Lists in a Mailing
  • includes all recipients in a single Distribution List in a Mailing
  • includes a manual selection (static) or filtered selection (dynamic) of the recipients in a single Distribution List in a Mailing

Procedure

  1. In the Publication > Outbound E-mail node, navigate to the Folder where your Mailings are stored, select a Mailing and click the Explore Mailing Status icon in the toolbar.
    The Mailing opens on the Statistics tab.
  2. Select a Mailing response status, for example:
    • Select Read (confirmed) to add recipients who have opened the e-mail but not yet clicked the links to a Distribution List.
    • Select Action taken to add recipients who have opened the e-mail and clicked one or more of the links to a Distribution List.
    • Select a specific link clicked In the Details tab to add recipients who have opened the e-mail and clicked this link to a Distribution List.
  3. When you have selected a Mailing response status, do one of the following:
    • Click Add Contacts to Distribution List to add all the recipients to whom the selected Mailing status applies, in all Distribution Lists, to a Distribution List.
    • Select one Distribution List and click View Contacts to further refine the list of recipients who you want to add to a Distribution List (and to whom the selected Mailing status applies)—see step 4.
  4. When you select a Distribution List and click View Contacts, the Distribution List details shows the Contacts in this Distribution List to whom the selected Mailing status applies:
    • Click the Add Contacts to Distribution List in the toolbar to create a Distribution List containing all the Contacts in the selected Distribution List (to whom a Mailing status applies).
    • Define search criteria and click Search, then click the Add Contacts to Distribution List to create a Distribution List containing all the Contacts that meet the search criteria to whom a Mailing status applies.

Results

Outbound E-mail creates a Static or Dynamic Distribution List containing Contacts to whom a selected Mailing status applies, depending on your choices.

When you open the Distribution List, the General tab indicates that the Distribution List was created from statistics and on what Mailing and Mailing status it was based.

What to do next

You can edit the Distribution List to set Priority. For Dynamic Distribution Lists created from statistics, you can also define additional criteria. For example, to filter Contacts who have read an e-mail and who have indicated an interest in Sports cars (as defined in a Contact's Keywords).