Creating Target Groups for Outbound E-mail
A Target Group defines a category of user. In Outbound E-mail, you can personalize the content of a Mailing using Target Groups.
Before you begin
- To create a Target Group you must have Customer Management rights and Write permissions for the containing Folder.
- You must have created a taxonomy for Outbound E-mail Contacts (the definition of a Target Group in Outbound E-mail is based on Keywords).
About this task
Target Groups define a set of user characteristics (of mail recipients, in the case of Outbound E-mail). You use Target Groups to display different content—of what is essentially the same Mailing— to different Contacts depending on what Target Group(s) the Contact is a member of.
For example, if you have a Mailing that you want to send to Customers and Prospects because it is essentially the same, except with one small difference which is applicable for Customers only, you can create a Target Group called Customer and associate the content (the Component Presentation on a Page) with this Target Group. The result is that the e-mail sent to a Contact marked as a Customer will be slightly different to the e-mail sent to a Contact marked as a Prospect.
Keywords are properties or attributes of a Contact that define a Contact's preferences and interests, such as a preferred brand of car or hobbies. A Contact may have multiple Keywords from one or more Categories.
You create Target Groups in a Folder in the Building Blocks of a Publication.