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Implementing unsubscribing

The unsubscribe webpage allows a user to unsubscribe from a Mailing.

You can implement unsubscribing of a Contact in several places:

  • Somewhere on your website add an "Unsubscribe" link which directs users to a page where they can unsubscribe.
  • Include a link to this webpage in all email messages that Audience Manager sends to the user.

A visitor or email recipient can use this link to reach the login screen for unsubscribing. The visitor or email recipient then typically fills in a password and submits this information to unsubscribe.

Implement or customize methods to unsuscribe as follows:

  • For ASP.NET websites—modify or customize the unsubscribe.aspx and the unsubscribe.aspx.cs pages and deploy them on your website
  • For JSP websites—modify or customize the unsubscribe.jsp page and deploy it on your website

Add code to your Page Templates to insert links for unsubscribing in emails using the Modular Templating Framework.

Create a link in an email to a page for website as follows:
  • Add an AudienceManager_UnsubscribeURL method to the Dreamweaver Template, used in your Page Template Building Block, to create a link to the webpage in which a subscriber can unsubscribe. For example:
    <a href="@@AudienceManager_UnsubscribeURL@@">Click here to unsubscribe</a>
  • Define a query string in the Unsubscribe Query String parameter of the Add Subscription URLs to Package Template Building Block, so that you can add this query string to the Unsubscribe Page URL. The Unsubscribe page URL is the URL of the webpage in which a subscriber can cancel their subscription and is defined in the Audience Management tab of a Publication's properties.