A Segment is a logical grouping of people that represent a target audience of known Contacts accessing content on your Web sites.
Evaluating Segments Audience Manager allows you to collect data on your Web site about users visiting your Web site and use the information to personalize Web site content for particular segments of users. Segments are automatically available on a Presentation Server for which you have configured a Synchronization Target.
Segment BluePrinting To ensure BluePrinting integrity (future-proofing), when you first add an Address Book to a Child Publication in the BluePrint hierarchy, the root Publication in the BluePrint is “assigned” as the root. It becomes in effect an Audience Manager Publication.