Viewing Mailing statistics
Once you have sent out a Mailing, you may want to monitor the response of your Contacts to the Mailing. Outbound E-mail makes it possible for you to zoom in from a general overview of Mailing response, down to seeing what a Mailing looked like to one individual Contact.
You can use Mailing statistics to form a clearer impression of who is interested in your e-mail and what kind of content interests them. You can use this information to create Distribution Lists, allowing you to send a more targeted Mailing.
Outbound E-mail makes the following detail levels available:
- Statistics shows you how the various Mailing results, such as whether the e-mail was opened and whether it arrived or not, are distributed and what links were clicked in the e-mail. You can also see result percentages per Distribution List.
- Distribution List statistics details show you which Contacts in a specific Distribution List shared the same Mailing result. For example, you can see which members of the Male Adolescents Distribution List opened their Mailing. You can turn such a selection into a new Distribution List, or export the Contacts to CSV file.
- Contact details show you which Mailings were sent to a specific Contact and what action they took.
- Mailing details show you what a Mailing looked like to a specific Contact; that is, you see the specific e-mail message that arrived in this one Contact’s e-mail inbox.
Number counts indicating the number of Contacts contained in Distribution Lists and Address Books are not calculated automatically. To view and update the number counts, you need to use the Refresh statistics functionality.