Connector types and use cases
Tridion Integration Framework and connectors built on this framework simplify the process of integrating Tridion Sites with other enterprise applications. These features enable you to quickly connect with your other systems, such as DAM, CRM, ERP, PIM, marketing automation, e-commerce, analytics, and taxonomies, to name a few.
Connector types
Currently, Tridion Integration Framework supports the following general Connector types:
| Multimedia | Taxonomy | Data CRUD |
|---|---|---|
These connectors perform operations on binary content, such as:
| These connectors perform operations on taxonomies and controlled vocabularies, such as:
| These connectors perform general operations on stored data, such as:
|
Integration use cases
The following list highlights the typical use cases for using Connectors to integrate Tridion Sites with third-party systems, grouped by system type:
- Commerce
-
- Mash up commerce data and content
- Link to products and categories
- Build custom experiences for specific types of pages, such as a landing page or a page for a new campaign
- Create shopping carts and checkout features
- Tag content with product SKUs or category IDs
- Create hybrid navigation
- CRM
-
- Build CRM forms to collect leads and contacts
- Personalize content with CRM data, such as segments or contact locations
- Track visitor site behavior
- Use CRM formulas to segment users
- Marketing automation and campaigns
-
- Publish content and assets to be used in external campaigns or email templates
- Mash up content with forms created in the campaign tool
- Create forms for capturing leads
- Track site activities
- Trigger customer journey events
- Multimedia
-
- Manage assets and content from one single interface
- Publish external assets to websites
- Mark as used in external media repository
- Localize asset metadata
- Create realtime galleries
- Taxonomy
-
- Share a common classification design across the whole enterprise where users tag content with concepts from shared taxonomies.
- Support classification with Smart Tagging where Content Manager users can get concept suggestions or choose fully automated tagging.
- Provide website users with enhanced search capabilities:
- semantic search – users get suggestions based on taxonomy concepts and synonyms
- faceted search – users can dynamically drill down to the most relevant content
- Improve SEO, maintain brand consistency, and more through consistently classifying all documents, assets and content.
- Create a mashup of content coming from various sources using a common taxonomy to provide an integrated knowledge experience.