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Tridion Connector for Marketo

The Tridion Connector for Marketo integrates with Adobe Marketo Engage to make it possible to reuse Tridion content in Marketo Design Studio. You can publish Tridion textual content and images to Marketo where it can then be used in email templates, landing pages and more. You can also use the connector to build personalized experiences in Tridion using Adobe Marketo Engage lead data and lead capturing forms.

Supported capabilities

The Tridion Connector for Marketo provides the following key capabilities::

  • Browse and view Marketo Forms
  • Embed Forms in web pages
  • Query for Lead information using the GraphQL Content Delivery API
  • Publish binary and HTML content from Tridion Sites to Marketo (using the Multi-Channel Delivery Deployer Extension)
  • Unpublish HTML content from Marketo

Example use cases

These capabilities make it possible to implement the following use cases (among others):

  • Publish reusable Tridion Sites content snippets and images to Marketo be used in Marketo campaigns.
    • Images can come either from Tridion Sites or a DAM system.
    • Content is localized.
  • ​​​​​​​Mash up localized Tridion Sites content with localized forms created in Marketo's Form Designer.
  • Provide personalization using lead score and segments from a customer profile retrieved from Marketo.

Architecture

The following diagram gives a high-level architecture of the connector when used with Tridion Sites: