Audience Manager enables marketing departments to gather information about audiences, such as interests, preferences, and characteristics and use this information to target audiences.
Audience Manager Audience Manager enables marketing departments to gather information about audiences, such as interests, preferences, and characteristics and use this information to target audiences.
Address Books An Address Book contains a list of Contacts.
Managing Contacts A Contact contains the details of a person or organization. You can use Contacts for targeting and personalization.
Contact filtering In Audience Manager, you can segment and target audiences (Contacts) using filters. A filter defines extended detail fields or Keywords that you want to filter Contacts on.
Managing Contact Segments A Segment defines Contact preferences, interests, and characteristics that represent a target audience of known Contacts accessing content on your websites. When used with Experience Optimization, you can use the information to personalize site content for particular segments of users.
Managing Distribution Lists A Distribution List is a list of Contacts that define the recipients of a Mailing. When you create a Mailing, you need to specify Distribution Lists and Address Books; to receive a Mailing, a Contact must be in a selected Distribution List and Address Book.