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Contact Triggers

Contact Triggers include details on known Contact as well as Segments. You can use data stored on Contacts, such as interests, preferences and characteristics, as Triggers for personalized or marketing content.

A Contact contains details of an actual person or organization. Contacts are stored in Address Books.

The following table describes Contact details that are commonly used.

IconTriggerBasis for trigger
Contact - AgeThe age of the website visitor
Contact - BirthdayThe date of birth of the website visitor
Contact - CityThe city of residence of the website visitor
Contact - CompanyThe company where the website visitor is employed
Contact - Identification SourceThe shared portion of the unique ID of a website visitor, used to identify some common characteristic of contacts, such as a company brand or the method used to create the contact. The purpose of the source depends on the implementation.
Contact - KeywordsThe interests, preferences, or characteristics of the of the website visitor as encapsulated in Keywords
Contact - PrefixThe title or prefix or title associated with the website visitor's name
Contact - SegmentsThe Segments (one or more) that describe the website visitor

A Segment defines Contact preferences, interests, and characteristics that represent a target audience of known Contacts accessing content on your websites.

Contact - Working YearsThe number of years the website visitor has been working.