Promotions allow you to target users by delivering personalized content in a Page Region on a webpage. Experience Optimization provides the Add Promotions Template Building Blocks for implementing Promotions.
Adding Promotions to Page Templates Use the Add Promotions Template Building Block to insert code in your webpage for displaying Promotions.
Defining fallback content Fallback content defines the content that is displayed when no content items is returned, or if Experience Optimization times out. You add fallback content in your Dreamweaver template containing the webpage design.
Determining the selected Keyword To get the value of the currently selected Keyword in a website that uses taxonomy-based navigation, you need to add presentation-side code to get and pass the value of the Keyword.
Passing Keywords To implement a keyword search you need to add code to your published webpages to pass the search term values to Experience Optimization.