Customer Characteristics operators
Customer Characteristics are properties of your customers that you have collected in some way and stored in the Content Data Store (database). In a Target Group you can specify visitor characteristics that are used to determine whether content is displayed to a visitor.
You can use the following operands when defining characteristics:
| Operand | Definition | Example |
|---|---|---|
| = | the tracked numeric characteristic is the same as the specified value | Year of birth = 1968 |
| < | the tracked numeric characteristic is less than the specified value | Age < 35 |
| > | the tracked numeric characteristic is greater than the specified value | Age > 18 |
| <> | the tracked numeric characteristic does not equal the specified value | Income <> 10000 |
| equals | the tracked alpha-numeric characteristic is the same as the specified value | Profession equals Technical Writer |
| contains | the tracked alpha-numeric characteristic contains the specified value | Interests contains New Releases |
| starts with | the tracked alpha-numeric characteristic starts with the specified value | Family Name starts with F |
| ends with | the tracked alpha-numeric characteristic ends with the specified value | Last Version ends with SP3 |