Implementing Audience Manager
Audience Manager enables marketing departments to gather information about audiences, such as interests and characteristics. You can configure and implement Audience Manager to make it meet the demands of your organization. You can also extend it using its extension points.
- Audience Manager system diagram
The system diagram shows the software components and services that collect and synchronize Contact data for Audience Manager. - Address Books
Address Books are used to organize and secure your Contacts so that only users with the necessary rights and access permissions can manage and send e-mails to certain Contacts. - Segments
A Segment is a logical grouping of people that represent a target audience of known Contacts accessing content on your Web sites. - Contact Subscription
Audience Manager ships with sample Web pages that implement a simple subscription model. The model allows users to subscribe to a Mailing, confirm subscription, unsubscribe, and change their profile. You can modify these pages or implement your own subscription model using the Audience Manager Content Delivery APIs. - Adding Contact Detail fields
Audience Manager is provided with a default set of extended Contact Detail fields. You can edit the default fields to add additional information about your Contacts and add your own customized Contact Detail fields. - Audience Manager cartridge
The Audience Manager cartridge puts Segments, Contact details and Contact extended details into the Claim Store as Claims. - Configuring Synchronization Targets
A Synchronization Target synchronizes data between Content Manager and a Presentation Server. You can configure Synchronization Targets for Contacts. - Configuring Publications for Contact Subscription
In a Publication Audience Management tab, you can specify the Synchronization Target used to synchronize data between the Content Manager and Presentation Server and the URLs of Contact Subscription pages. - Audience Manager Capabilities and Synchronization Targets
Capabilities are Content Delivery features that run as microservices. - Audience Manager user rights and permissions, system settings and user accounts
You need to set up user rights and permissions for Audience Manager users to restrict access to certain content and specify the tasks a user is allowed to perform. - Configuring the Audience Manager database for integrated authentication
If you have selected to enable integrated Windows authentication for the Audience Manager database while installing Content Manager, make your configuration for integrated authentication complete by granting permissions to database users in your SQL Server database(s). - Audience Manager API
The Audience Manager API allows you to customize and extend Audience Manager on the Content Manager using C# or another language supported by .NET. The API provides access to the Audience Manager item types (Contacts and Segments) and provides functionality to perform bulk import of Contacts. - Connecting to Content Manager (Core Service) from Audience Manager
By default, Audience Manager is configured use theNetTcpBindingbinding to communicate with the Core Service. You can change the configured endpoint to usewsHttpBindingbinding in theOutboundEmail.xmlconfiguration file. - Monitoring Audience Manager processes
The<System>section of the configuration fileOutboundEmail.xmlallows you to specify system properties, including application monitoring. Application monitoring allows you to monitor the status of the Audience Manager Synchronization Service.