Documentation Center

Managing e-mail content

Managing e-mail content involves creating and personalizing the content of an e-mail used in an Outbound E-mail Mailing.

Creating E-mails involves performing the following tasks:

  • Create Components—an e-mail message consists of one or more Components, each representing a piece of e-mail content.
  • Create E-mail Pages—an E-mail Page represents an e-mail message and specifies the Components that are part of the e-mail message and how these Components, and the Page as a whole, should be displayed.
  • Personalize an e-mail Page—when you create an E-mail page, you can specify which Target Group(s) each Component Presentation is intended for (used to personalize a Mailing).
  • Classify Content—you use Categories and Keywords to classify content (Components) and specify Contact preferences and interests which you can then use as a basis for creating Distribution Lists.
  • Create Folders—Folders are used to organize your Mailings and Distribution Lists (in the Outbound E-mail node) and Segments (in the Audience Manager node).