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Target Groups

A Target Group defines a category of user (visitor). A Target Group is defined by a Context Expression supplied by integration with SDL CMA, or by Tracking Key information obtained from your visitor (possibly combined with Customer Characteristics originating from a Web form or a CRM database). As a result, a Target Group has a Context Expression tab or a Definition tab, but not both. Personalized content (content that visitors see based on profiling information) is based on Target Groups.