Glossary
The following terms are used in Experience Optimization documentation.
- Ambient Data Framework
- A Content Delivery module that provides a flexible and configurable framework for gathering and transforming all kinds of Web site data, for example information about the user visiting the Web site and information about the current user session.
- Audience Manager
- An SDL Web product that allows you to collect information on Contacts, such as interests, characteristics, preferences and so on.
- Audience Manager Cartridge
- Puts Contact details and Contact extended details into the Claim Store as Claims so that you can use the values in Experience Optimization queries.
- Business Manager
- The Business Manager is the Fredhopper user interface where marketers to control, manage, and monitor all aspects of their online channel.
- Cartridge
- A Cartridge is a package of related Claim Processors that perform a certain task: a Cartridge XML configuration file wires Claim Processors together and defines the input and output Claims required by the Claim Processors. Cartridges hook into the Ambient Data Framework.
- Categories & Keywords
- A Category is a general classification defining the root of a taxonomy. A taxonomy consists of a nested hierarchy of Keywords defined in a tree structure. A Keyword defines a value within the taxonomy hierarchy.
- Claim Store
- In the Ambient Data Framework, a set of Claims are stored in the Claim Store for each HTTP session.
- Claim Processor
-
A piece of Java code (Ambient Data Framework Java API) that implements the
ClaimProcessorinterface or extends theAbstractClaimProcessorclass to convert input claims to output claims. A Claim Processor responds to request or session events called by the Ambient Data Framework. - content items
- Content items are pieces of content (Component Presentations) that can be included in Promotions returned by a Fredhopper query.
- Content Manager Explorer
- Content Manager Explorer is a form-based user interface to the Content Manager that runs in your browser, in which you can create, edit and manage content.
- content hierarchy
- Content published from the Content Manager to Experience Optimization is organized into Web site publications and further suborganized into Folders, Structure Groups and Categories to reflect how content is organized in the Content Manager and on the Web site.
- Component Presentation
- A piece of content that can be included on a Web page. A Component Presentation is comprised of a Component that defines the content and a Component Template that defines the design and layout of the content.
- Experience Manager
- Experience Manager is a user interface to the Content Manager that runs in your browser, and that allows end users to preview, edit and create Web site content in the context of a staging or preview Web site.
- Experience Optimization
- Experience Optimization integrates SDL Web with SDL Fredhopper so that you can create and manage targeted content for SDL Web-driven Web sites.
- Experience Optimization API extension
- The Experience Optimization API extension instructs Fredhopper to start a Kettle job (configurable) to run and validate the XML files that the Content Deployer uploads to the fas-xml-incremental directory.
- Experience Optimization Management service
- The Experience Optimization Management Service enables communication between Content Manager and the Fredhopper Index Server.
- Experience Optimization Query service
- The Experience Optimization Query service takes care of communication with the Fredhopper Query Server.
- Experience Optimization tag
- TCDL mark-up code used in a template to define Page Regions and queries.
- Experiment
- An Experiment defines variations of content (Content Variants) to display in a region of a Web page. The Content Variants are displayed randomly to Web site visitors within a given time frame. The objective of an Experiment is to see which Content Variant performed the best (resulted in the most conversions).
- facet
- A facet allows you to view a selection of content items in a Web site from the viewpoint of a specific attribute or attributes: the facet contains values that discriminate the selection. Facets are based on live attributes.
- FAS
- Fredhopper Access Server
- Footprint
- A Footprint is a specific property of a browsing session, such as the browser being used or geographic location from which the Web page is accessed.
- Footprint Set
- A Footprint Set defines a set of conditions (Footprints) you can apply to content to see what a Web page would look like to a visitor if those conditions were applied.
- Persona
- A persona encapsulates a target demographic defined using fictional Contacts. You can apply a persona to content to view what a Web page would look like through the eyes of different visitors.
- Fredhopper Access Server
- The Fredhopper Access Server (FAS) consists of the Business Manager, Index Server, and Query Server.
- Fredhopper Deployment Agent
- The Fredhopper Deployment Agent provides a centralized way to manage your Fredhopper environment remotely to simplify the creation, configuration and management of your Fredhopper infrastructure.
- Fredhopper Configuration Management API extension
- The Fredhopper Configuration Management API extension is used to store and replicate Promotions from one system to another.
- Fredhopper Data Manager
- The Fredhopper Data Manager is an ETL tool for enriching data. ETL stands for Extracting, Transforming and Loading data.
- Fredhopper query
- A Fredhopper query defines the content Fredhopper returns for a given query and Fredhopper renders in a Page Region on a Web page.
- Index Server
-
The Index Server indexes data (for putting content into Fredhopper). The Index Server consists of the following processes:
- XML loader—picks up data deployed to Fredhopper by the Content Deployer
- Tree builder—builds indexes for content hierarchy
- Search indexer—creates indexes to search on
- Sync server—implements the server-side of the replication protocol which accepts SyncClient connections
- Kettle job
- A Kettle job is a Fredhopper Data Manager job for enriching your data. A Kettle job has file extension .kjb.
- live attribute
- A live attribute is an attribute that has been added to the navigation index. Live attributes define the content you want to use and manipulate in Promotion, Search and Navigation functionality.
- location
- A location is a section in the content hierarchy that is used to define when Promotions are displayed (when a user is located in a certain section of the Web site) and what content is displayed in a Promotion.
- locale
- The language of a Web site.
- Modular Templating Framework
- Framework that allows you to create templates using various technologies to separate concerns such as business logic and visual page mark-up and to separate distinct functionality into modular chunks known as Template Building Blocks.
- Page Region
- A Page Region is an area on a Web page where Promotions are displayed.
- Preview Page
- The Preview Page is where you can browse the Web site, preview content and select locations for Promotions in the Fredhopper Business Manager.
- Promotion
- A Promotion defines the targeted content to display in a Page Region of a Web site.
- Promotion List
- A Promotion List contains Promotions available for a specific Web site.
- Query Server
-
The Query Server processes queries (for retrieving content from Fredhopper). The Query Server consists of the following processes.
- Qserver—processes queries
- Sync client—implements the client-side of the replication protocol. Connects to a configured SyncServer and responds to incoming commands
- System Manager
- A module for managing system settings in the Business Manager.
- REL
- Render Engine Language. TCDL is a technology-neutral language you can use in your templating code. If you have a Web site that uses a different technology than ASP.NET or JSP (or if your published content is consumed by the Content Delivery Web service), set your output format to REL to transform TCDL at request time.
- Server Control
- Objects on ASP.NET Web pages that run when the page is requested and render markup to a browser. When you publish Pages that use the default Experience Optimization Template Building Blocks to an ASP.NET Web site, Server Controls are generated to implement Experience Optimization regions.
- Structure Group
- An organizational item in the Content Manager used to organize Pages. Structure Groups can also be used to implement Web site navigation, in which case they represent the Web folders and menus on the Web site.
- Tag Library
- A collection of custom tags which invoke custom actions in a JSP page. When you publish Pages that use the default Experience Optimization Template Building Blocks to a Java/JSP Web site, Experience Optimization custom tags are generated to implement Experience Optimization regions.
- Targeting Dashboard
- The Targeting option in the slide-out navigation pane provides access to the Targeting Dashboard, the Experience Optimization user interface for managing Promotions and Experiments.
- TCDL
- The Tridion Content Delivery Language (TCDL) is SDL Web's platform-independent language which Content Delivery transforms into JSP or ASP.NET script code.
- template
- Templates are used to turn content into Web page content: Page Templates define that layout and design of Pages, and Component Templates the layout and design of Components on a Page (Component Presentations). Compound Templates are templates created using the Modular Templating Framework.
- trigger
- A Trigger defines when to display a Promotion.
- Web site publication
- A Publication in the Content Manager that groups content together that constitute the building blocks of a Web site.