The default Experience Optimization Template Building Blocks (TBBs) delivered with Tridion Sites enable you to send content to OpenSearch and implement Promotion functionality on your webpages.
Creating Compound Page Templates in Template Builder To implement Experience Optimization Promotion functionality on your webpages, you need to add Experience Optimization Template Building Blocks (TBBs) to Compound Page Templates.
Experience Optimization TBB reference Experience Optimization provides a number of default Template Building Blocks (TBBs) to help you with implement Promotion functionality in your Tridion Sites webpages.