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Introduction to Experience Optimization

Experience Optimization lets you create and manage targeted content for Tridion Sites-driven websites.

The following diagram provides a simplified overview of the Experience Optimization staging and live environments.

Elasticsearch Environments
Experience Optimization uses Elasticsearch as a targeting engine. When you have finished validating content in Experience Manager, you copy Promotions and Experiments to the live environment.
Content Explorer
Create Components (content items) in the Content Explorer based on a Component Template and publish them so that they are available in Promotions and Experiments.
Targeting Dashboard
The Targeting Dashboard is the Experience Optimization user interface for managing Promotions and Experiments. It is available from the Tridion Sites slide-out navigation pane.
Experience Manager
With Experience Manager enabled, you can open the Editing Sites screen and validate Promotions and Experiments. When you have finished fine-tuning, copy them to your live environment.